An up and coming drinks manufacturer Fruit Fizz, were looking for a designer to develop brand artwork and identity for a selection of three yet-to-be-made flavours. In terms of style, the client were looking for something fun and mouthwatering, targeting a primary audience for young adults between the ages of 18 to 22.
The challenge of this brief was primarily developing artwork that has a clear visual presence when in the shop shelves.With such a saturated market such as the drinks industry and in particular soft drinks, it can be difficult to stand out from the crowd.
Deliveries: Visual Identity, Artworking, Marketing
The solution to this brief was to offer a sparkling soft drink that communicated a lighter drinking experience with punchy flavours, using busy artwork against minimalist graphics to communicate this.The pleasing, curvy form of the graphic has been designed to achieve a mouthwatering and playful appearance that the client was looking for. The three flavours offered the consumer a unique options that will appeal broadly, but also offer Juicy Pear, that many competitors do not offer.